In January 2014, Mayor Bill de Blasio announced adoption of New York City's Vision Zero and enumerated a long list of initiatives the city would be following to reduce fatalities on city streets.
Barclays Center Oculus Display
Using After Effects, I designed and laid out integrated video and rich media animation for NYC Department of Transportation’s campaign Vision Zero. Creating awareness for public safety in a 15 second video that was displayed on digital billboards at the Barclays Center in Brooklyn.
Illustrated and brought to life in After Effects, these infographics were used as a part of The NYC Department of Transportation’s Facebook and Twitter Ad Campaigns.
double exposure Ads
Using Photoshop to create a double exposure effect, these Facebook and Twitter Ad Campaigns depicted ghosted images of staged victims paired with real world traffic accident statistics.